Where checkouts leak — and how Cartova plugs it.
Roughly seven in ten online baskets are abandoned, and a big slice of that loss happens on the payment screen itself. Here is exactly where shoppers drop, and the design choice Cartova makes at each step to keep them moving toward paid.
The form is too long
Every extra field shaves conversion. Cartova asks for the minimum, autofills the address, and lets wallets skip the form entirely for returning shoppers.
The page redirects
A jump to an unfamiliar payment page breaks trust and momentum. Cartova keeps the whole flow on your domain, with no hand-off and no reload.
The card is declined
A first decline is often a soft one. Smart retries re-present the payment intelligently, recovering sales that a single failed attempt would have lost.
It is slow on mobile
Most checkouts happen on a phone. A sub-second, edge-served page means the pay button is ready before patience runs out.
The method is missing
Shoppers leave when their go-to method is not there. Cartova surfaces the right local methods for each market, automatically.
They got distracted
Real life interrupts a checkout. A timely, friendly nudge brings the shopper back to a basket that is still waiting at the pay step.
What stores see after switching
Bring the almost-buyers back to the pay button.
When a shopper reaches the checkout and leaves, the intent is already there — they just got pulled away. Cartova quietly remembers the basket and sends one well-timed link back to a checkout that picks up exactly where they left off.
- Pre-filled return — basket, email and address are still there.
- One link to paid straight to the wallet button, no re-entry.
- Tasteful timing — a single helpful nudge, never a pile of spam.
See what a better last screen does for your numbers.
Tell us your store and your markets, and we will model the lift a wallet-first, one-page checkout could bring — then show it live.